Browse and Buy
    • Oscuro
      Ligero
    • PDF

    Browse and Buy

    • Oscuro
      Ligero
    • PDF

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    Article Summary

    browse and buy

    Introduction

    Customers browse and buy, and the brand experience is a market differentiator


    Browse

    Visitors are greeted by a rich experience which allows browsing and selection. Based on the intent of the visitor, a choice maybe made to select either from a predefined set of devices, services or packages.


    Buy

    Vistors who are intent on making a purchase are now "Guests" and they may make a purchase of a device or any other standalone offering and as a part of the purchase process, a transition from Guest to Customer takes place thereby allowing greater potential for further customer engagements and interactions.



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